Pinkfresh Studio Team

Kinnari Zaveri (CEO)

Kinnari Zaveri (CEO)

I am Kinnari, owner/founder and brain behind Pinkfresh Studio. I come from a textile design background, so arts and crafts were always an integral part of my life. I started scrapbooking in 2007 and was mesmerized by paper patterns. It was natural to apply my textile knowledge to paper patterns and that is how Pinkfresh Studio started. I don’t scrapbook any longer, but instead focus on designing all the products that Pinkfresh Studio offers. Color is my ultimate inspiration. I love color more than anything and almost every paper product we design at Pinkfresh Studio starts with colors. I love coming up with fun, fresh and modern designs, and I always look for ways to do things differently. That is what keeps us unique at Pinkfresh Studio.

Lea Lawson (Marketing director)

Lea Lawson (Marketing director)

Hi! I'm Lea, and I currently reside in Minneapolis, MN. Wife to Josh and mom to 2 precious babies in Heaven, Ellie & Layton. I am a dog mama to Bailey, the grumpy...I mean precocious yorkie, and Sadie, the sweet but not so smart cocker spaniel. (We always tell her that she's lucky she's so pretty!) I have a Business Administration degree with my emphasis in Marketing & Management from the University of Montana. I also attended career training at the Rocky Mountain School of Photography for both intensive courses. I’ve been a creative soul & lover of photography since a very young age, and I adore that I get to utilize everything I love in my role at Pinkfresh Studio. I’ve been papercrafting in some form since childhood, but officially became a part of the industry in 2002. I’ve loved watching it ebb, flow and change over the years, and look forward to seeing and being part of its continued growth!

Heather Hoffman (Team director)

Heather Hoffman (Content writer/Team director)

Hello - my name is Heather Hoffman.I am a wife to my hardworking husband Michael, mother to two BEAUTIFUL daughters that I also homeschool, and am blessed with lots of family and friends that I love and adore. I absolutely love playing with ink, paper, and stamps – and all the other things that go along with that!

The crafty world is such a wonderful community of people, and I am so incredibly happy to be able to do what I do every single day. I am so excited to be joining the amazing team at Pinkfresh Studios – I have had the privilege of meeting and spending time with so many of the faces behind the scenes the past couple years at Creativation – and not only do I love the beautiful stamps, dies, papers, and embellishments (eek – and the new liquid watercolors!) – but I also love the people behind it all!

Anett Gelencsér(Creative ambassador)

Anett Gelencsér (Creative ambassador)

Hi, I’m Anett and live in Hungary, with my little family of four. I have been crafting all my life, but about four years ago I fell in love with scrapbooking and I haven't stopped since. I love to make pretty things. I am inspired mostly by my beautiful children and arts. I love the smell of paper, layouts, clean mixed-media, art journaling, watercolor, and flowers. My motto is - don't wait for an idea so you can get started - get started so you can have ideas!

Laura Bassen

Laura Bassen (Creative ambassador)

My name is Laura Bassen or better known as Laurafadora, and I am a wife & mother to five busy kids living in central Illinois. I studied graphic design in college and somewhere along the line card making became my passion. I'm so honored to be a part of the Pinkfresh Card design team. I have loved their fresh, clean & modern style since day 1 and can't wait to showcase some of their new designs with you!

Jeff Lindberg

Jeff Lindberg (Creative Ambassador)

Jeff Lindberg is a creator from Orlando, Florida, best known for his popular CRAFT COCKTAILS live shows on Instagram and YouTube, and is driven to prove that #dudescrafttoo.

In 1994, Jeff pursued his dream of working for The Walt Disney Company and now 25 years later, he is the Proprietor of the Disney Special Activities and VIP Tours. There he leads a team of professionals who articulate the strategy behind specialized visits of dignitaries, corporate executives, celebrities and special Guests of Disney Parks. Jeff, an experienced actor for over 22 years, turned his sights to professional craft and card making in 2017 after mentorship of friends Kristina Werner and Jennifer McGuire.

Jeff would go on to pursue his first design team opportunity with Simon Says Stamp and Concord & 9th. Through those partnerships, Jeff would be a featured guest designer for Online Card Classes, Picket Fence Studio, Simon Hurley create and Reverse Confetti. Earlier this year he became a brand ambassador for The Stamping Village and would be introduced to notable companies like Gina K Designs, Hero Arts and most recently Pinkfresh Studio. Earlier this year, he started Jeff Lindberg Creates, an all encompassing online platform, purposeful in creating a community of crafters and companies, who together through shared talents (and lots of dialogue) are driven to create a strong fellowship to do good in this world…one paper and ink pad at a time. On YouTube, you can catch Jeff’s popular CRAFT COCKTAILS live shows, and his interviews of the industries best through a series called “The Private Reserve Collection” Additionally, he now hosts a new live YouTube show for Pinkfresh Studio Paper Company called THE CRAFT HOUR.

Jeff shares a life with his partner Dan, an Elementary Music Teacher and their amazing (and personality filled) rescue mutt, Hazel Harper! (Yep, two first names!) You can connect with Jeff via his Instagram @MrJeffLindberg. Also at his website or YouTube Channel, JeffLindbergCreates. There you’ll see insights ranging from his clean and simple card making projects to his passion for home decor, life with Dan, and life with the popular muppet-pup, Hazel Harper!

Inna Moreva (Graphic designer)

Inna Moreva (Graphic designer)

Hi! I am Inna and I am a graphic designer and illustrator. I was born in Latvia and lived there most of my life, but now I am moving to Spain. Super excited about it! When I was a student, one of my favorite activities was scrapbooking. I never thought that in several years I’ll work for the scrapbooking company and design all kind of beautiful papers, embellishments and stamps. The dream I was afraid to dream came true! I am happy and honored to be a part of Pinkfresh Studio team!

Kaitlin Sheaffer (Graphic designer)

Kaitlin Sheaffer (Graphic designer)

Hi, I’m Kaitlin! I live in Northern Colorado with my husband and four kids. I have loved art and have been playing with paper, stamps and stickers since I was a child. Throughout high school and college I pursued an education in art, taking both private and college art classes and eventually received a Bachelors of Human Science majoring in Interior Architecture and Design. I’ve been scrapbooking since 2000 and eventually my love for drawing, stationery and design all merged and launched me into starting my own online paper goods shop in 2007. After several years I stepped away from the business side and started designing for scrapbook companies to have more time with my family. When I am not designing for work or fun, I enjoy exploring and hiking (we live so close to the mountains!), cooking & baking, coffee, studying theology, gardening and tackling our never ending list of home projects.

Kelly Romo (Operations manager)

Kelly Romo (Operations manager)

Hi, I am Kelly Romo, Operations manager at PinkFresh Studio. I have been working at Pinkfresh studio since 2017. I am not a crafter but enjoy working at PinkFresh Studio and interact with customers and taking care of daily operations in the warehouse. I am a mom to a chaotic puppy named Gorda. In my spare time I enjoy baking, reading and binging a new series on Netflix/hulu. Trying new foods is my favorite thing to do.

Briena Bogner (Accounting manager)

Briena Bogner (Accounting manager)

Hello, my name is Briena Bogner. I live in north Houston with my lovely husband and 3 fur babies. We live on 30 acres so everyday is an adventure. We also love to travel so you never know where we will be tomorrow. We are constantly doing something; scuba diving, offroading, boating, skiing, hiking, ect. I have a degree in Criminal Justice from the University of Houston Downtown and an Accounting Certification from Lonestar. I am also a Quickbooks Proadvisor. My passion has always been bookkeeping/accounting since I was younger helping my family run their store. A year ago I decided to branch out myself and do it on my own; I love every minute of it. I am happy to be part of the PinkFresh Studio Team!