
Kinnari Zaveri (CEO)
I am Kinnari, owner/founder and brain behind Pinkfresh Studio. I come from a textile design background, so arts and crafts were always an integral part of my life. I started scrapbooking in 2007 and was mesmerized by paper patterns. It was natural to apply my textile knowledge to paper patterns and that is how Pinkfresh Studio started. I don’t scrapbook any longer, but instead focus on designing all the products that Pinkfresh Studio offers. Color is my ultimate inspiration. I love color more than anything and almost every paper product we design at Pinkfresh Studio starts with colors. I love coming up with fun, fresh and modern designs, and I always look for ways to do things differently. That is what keeps us unique at Pinkfresh Studio.

Lea Lawson (Marketing director)
Hi! I'm Lea, and I currently reside in Minneapolis, MN. Wife to Josh and mom to 2 precious babies in Heaven, Ellie & Layton. I am a dog mama to Bailey, the grumpy...I mean precocious yorkie, and Sadie, the sweet but not so smart cocker spaniel. (We always tell her that she's lucky she's so pretty!) I have a Business Administration degree with my emphasis in Marketing & Management from the University of Montana. I also attended career training at the Rocky Mountain School of Photography for both intensive courses. I’ve been a creative soul & lover of photography since a very young age, and I adore that I get to utilize everything I love in my role at Pinkfresh Studio. I’ve been papercrafting in some form since childhood, but officially became a part of the industry in 2002. I’ve loved watching it ebb, flow and change over the years, and look forward to seeing and being part of its continued growth!

Heather Hoffman (Content writer/Team director)
Hello - my name is Heather Hoffman.I am a wife to my hardworking husband Michael, mother to two BEAUTIFUL daughters that I also homeschool, and am blessed with lots of family and friends that I love and adore. I absolutely love playing with ink, paper, and stamps – and all the other things that go along with that!
The crafty world is such a wonderful community of people, and I am so incredibly happy to be able to do what I do every single day. I am so excited to be joining the amazing team at Pinkfresh Studios – I have had the privilege of meeting and spending time with so many of the faces behind the scenes the past couple years at Creativation – and not only do I love the beautiful stamps, dies, papers, and embellishments (eek – and the new liquid watercolors!) – but I also love the people behind it all!

Inna Moreva (Graphic designer)
Hi! I am Inna and I am a graphic designer and illustrator. I was born in Latvia and lived there most of my life, but now I am moving to Spain. Super excited about it! When I was a student, one of my favorite activities was scrapbooking. I never thought that in several years I’ll work for the scrapbooking company and design all kind of beautiful papers, embellishments and stamps. The dream I was afraid to dream came true! I am happy and honored to be a part of Pinkfresh Studio team!

Kaitlin Sheaffer (Graphic designer)
Hi, I’m Kaitlin! I live in Northern Colorado with my husband and four kids. I have loved art and have been playing with paper, stamps and stickers since I was a child. Throughout high school and college I pursued an education in art, taking both private and college art classes and eventually received a Bachelors of Human Science majoring in Interior Architecture and Design. I’ve been scrapbooking since 2000 and eventually my love for drawing, stationery and design all merged and launched me into starting my own online paper goods shop in 2007. After several years I stepped away from the business side and started designing for scrapbook companies to have more time with my family. When I am not designing for work or fun, I enjoy exploring and hiking (we live so close to the mountains!), cooking & baking, coffee, studying theology, gardening and tackling our never ending list of home projects.

Kelly Romo (Operations manager)
Hi, I am Kelly Romo, Operations manager at PinkFresh Studio. I have been working at Pinkfresh studio since 2017. I am not a crafter but enjoy working at PinkFresh Studio and interact with customers and taking care of daily operations in the warehouse. I am a mom to a chaotic puppy named Gorda. In my spare time I enjoy baking, reading and binging a new series on Netflix/hulu. Trying new foods is my favorite thing to do.

Briena Bogner (Accounting manager)
Hello, my name is Briena Bogner. I live in north Houston with my lovely husband and 3 fur babies. We live on 30 acres so everyday is an adventure. We also love to travel so you never know where we will be tomorrow. We are constantly doing something; scuba diving, offroading, boating, skiing, hiking, ect. I have a degree in Criminal Justice from the University of Houston Downtown and an Accounting Certification from Lonestar. I am also a Quickbooks Proadvisor. My passion has always been bookkeeping/accounting since I was younger helping my family run their store. A year ago I decided to branch out myself and do it on my own; I love every minute of it. I am happy to be part of the PinkFresh Studio Team!