Pinkfresh Studio Team

Kinnari Zaveri

CEO

Kinnari Zaveri

CEO

I am Kinnari, owner/founder and brain behind Pinkfresh Studio. I come from a textile design background, so arts and crafts were always an integral part of my life. I started scrapbooking in 2007 and was mesmerized by paper patterns. It was natural to apply my textile knowledge to paper patterns and that is how Pinkfresh Studio started. I don’t scrapbook any longer, but instead focus on designing all the products that Pinkfresh Studio offers. Color is my ultimate inspiration. I love color more than anything and almost every paper product we design at Pinkfresh Studio starts with colors. I love coming up with fun, fresh and modern designs, and I always look for ways to do things differently. That is what keeps us unique at Pinkfresh Studio.

Lea Lawson

Marketing manager

Lea Lawson

Marketing manager

Hi there! I'm Lea - wife to Josh and mom to 2 precious babies in Heaven, Ellie & Layton. I currently reside in Minneapolis, MN but we are making our way home to Montana in 2025! I am a dog mama to Sadie, the sweet but not so smart 18 year old cocker spaniel. (We always tell her that she's lucky she's so pretty!) I have a BA in Business Administration with my emphasis in Marketing & Management from the University of Montana. I also attended career training at the Rocky Mountain School of Photography for both intensive courses.

I’ve been a creative soul & lover of photography since a very young age, and I adore that I get to utilize everything I love in my role at Pinkfresh Studio. I’ve been papercrafting in some form since childhood, but officially became a part of the industry in 2002. I’ve loved watching it ebb, flow and change over the years, and see all the magical & innovative products that we now get the luxury of creating with!

Heather Hoffman

Content writer/Team director

Heather Hoffman

Content writer/Team director

Hello - my name is Heather Hoffman. I live in the beautiful Pacific Northwest, and am blessed to still have both my lovely adult daughters living at home with me while they are attending college. I have a large and wonderful circle of family and friends that live near me as well. I absolutely love playing with ink, stencils, paper, stamps, hot foiling - I could go on and on with all the things I love that go along with that! The crafty world is such a wonderful community of people, and I am so incredibly grateful to be able to do what I do every single day. I love that I get to be part of the amazing team at Pinkfresh Studios – not only do I love the beautiful stamps, dies, papers, and embellishments – but I also love the people behind it all! 

Inna Moreva

Graphic designer

Inna Moreva

Graphic designer

Hi! I am Inna and I am a graphic designer and illustrator. I was born in Latvia and lived there most of my life, but now I am moving to Spain. Super excited about it! When I was a student, one of my favorite activities was scrapbooking. I never thought that in several years I’ll work for the scrapbooking company and design all kind of beautiful papers, embellishments and stamps. The dream I was afraid to dream came true! I am happy and honored to be a part of Pinkfresh Studio team!

Kaitlin Sheaffer

Graphic designer

Kaitlin Sheaffer

Graphic designer

Hi, I’m Kaitlin! I live in Northern Colorado with my husband and four kids. I have loved art and have been playing with paper, stamps and stickers since I was a child. Throughout high school and college I pursued an education in art, taking both private and college art classes and eventually received a Bachelors of Human Science majoring in Interior Architecture and Design. I’ve been scrapbooking since 2000 and eventually my love for drawing, stationery and design all merged and launched me into starting my own online paper goods shop in 2007. After several years I stepped away from the business side and started designing for scrapbook companies to have more time with my family. When I am not designing for work or fun, I enjoy exploring and hiking (we live so close to the mountains!), cooking & baking, coffee, studying theology, gardening and tackling our never ending list of home projects.

Kelly Romo

Operations manager

Kelly Romo

Operations manager

Hi, I am Kelly Romo, Operations manager at PinkFresh Studio. I have been working at Pinkfresh studio since 2017. I am not a crafter but enjoy working at PinkFresh Studio and interact with customers and taking care of daily operations in the warehouse. I am a mom to a chaotic puppy named Gorda. In my spare time I enjoy baking, reading and binging a new series on Netflix/hulu. Trying new foods is my favorite thing to do.

Briena Bogner

Accounting manager

Briena Bogner

Accounting manager

Hello, my name is Briena Bogner. I live in north Houston with my lovely husband and 3 fur babies. We live on 30 acres so everyday is an adventure. We also love to travel so you never know where we will be tomorrow. We are constantly doing something; scuba diving, offroading, boating, skiing, hiking, ect. I have a degree in Criminal Justice from the University of Houston Downtown and an Accounting Certification from Lonestar. I am also a Quickbooks Proadvisor. My passion has always been bookkeeping/accounting since I was younger helping my family run their store. A year ago I decided to branch out myself and do it on my own; I love every minute of it. I am happy to be part of the PinkFresh Studio Team!